For streetwear, activewear, fashion, jewelry & swimwear brands

Pick your store’s starting point.

Plain Jane is where most brands land. Interactive adds motion and depth for stores that want to be remembered.

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Default pick
Plain Jane Shopify theme preview
Most popular

Plain Jane

Pricing

Standard$99
Lifetime$299

The best all-around choice.

Plain Jane gives fashion and accessory brands the visual tools to look more premium, more branded, and less like a basic Shopify store.

  • From $99
  • Music player
  • Lookbooks
  • Custom fonts
  • Image streams
  • More sections and templates
Plain Jane Interactive Shopify theme preview
Most immersive

Plain Jane Interactive

Pricing

Standard$149
Lifetime$349

For brands that want the site to feel like an experience.

Interactive adds more motion, depth, and visual impact for brands that want a storefront people remember.

  • From $149
  • Interactive spaces
  • AI background generator
  • More motion and depth
  • Future visual updates

On a tighter budget

Plain Jane Starter

$59 lifetime

The essentials, and nothing past them. Clean product pages, a cart drawer and a fast launch. Enough to stop looking like a default theme.

Without: Lookbooks · Custom fonts · Drop tools · Music player · Video backgrounds. If any of those matter, start with Plain Jane.

View Starter