SHOPIFY THEMES FOR  STREETWEAR BRANDS ACTIVEWEAR BRANDS FASHION BRANDS JEWELRY BRANDS SWIMWEAR BRANDS

Your store should look as expensive as your product. One payment, no code — most brands are live the same afternoon.

Trusted by 8,500+ brands worldwide

From a first collection run out of a bedroom to labels shipping internationally, the same three themes carry streetwear drops, activewear ranges, boutique lookbooks and culture-led merch. What changes is the demo you start from — not the tooling underneath it.

Brands Building On OpenSpaces

DreamvilleEmpireTrapstarHeadacheInterscopeProject CapriSuperlineXXXTentacionHuniPeace in War
DreamvilleEmpireTrapstarHeadacheInterscopeProject CapriSuperlineXXXTentacionHuniPeace in War
DreamvilleEmpireTrapstarHeadacheInterscopeProject CapriSuperlineXXXTentacionHuniPeace in War
DreamvilleEmpireTrapstarHeadacheInterscopeProject CapriSuperlineXXXTentacionHuniPeace in War

Pick your theme

Plain Jane is where most brands land. Interactive adds motion and depth for stores that want to be remembered.

On a tighter budget

Plain Jane Starter

$59 one-time

Clean product pages, a cart drawer and a fast launch. Enough to stop looking like a default theme.

Without: Lookbooks · Custom fonts · Drop tools · Music player · Video backgrounds. If any of those matter, start with Plain Jane.

View Starter

8,500+ stores. None of them look alike.

From first collections to seven-figure labels — here's what they built with OpenSpaces.

No apps. No monthly fees.

Countdown timers, lookbooks, video backgrounds, custom fonts — on most stores each of those is a separate app with its own monthly bill. Here they come with the theme you already paid for, once.

Lookbooks that sell

Up to nine editorial galleries, so a collection reads as a collection — not a grid of cutouts.

73%

Of your visitors arrive on mobile

Most of them straight from an ad. That is the layout we design first.

Built-in music player

Set the tone the moment someone lands. Included in Plain Jane Interactive.

Video backgrounds

Run footage behind any section. No apps, no embed hacks, no plugin bill.

Storefront navigation set in an uploaded custom typeface

Your fonts, your brand

Upload the typeface you already use. Nothing else on Shopify will look like it.

Coming-soon page with a live launch countdown

Drop & launch tools

Countdowns, announcements and entry pages for release day — no apps, no monthly fees.

And much more

Every feature, compared across all three themes.

Same products. Same photos. Different store.

Nothing about the brand changed here — only the theme underneath it. That gap is what your customers are judging in the first three seconds.

Default theme
Stock layout, stock type, stock spacing. It works — it just looks like everyone else.
Plain Jane
Same products, same photos, same Shopify. About thirty minutes of setup.

94 reviews. 4.9 average.

Here's what brand owners say after they launched.

4.9/5 from 94 verified reviews
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer

Default Shopify to your brand, in about 30 minutes

Four steps, and none of them involve a developer.

  1. 1

    Pick your license

    Standard or Lifetime, from $99. One payment — not a subscription.

  2. 2

    Install it

    Add it to your existing store in a few clicks. Nothing to migrate, nothing to rebuild.

  3. 3

    Make it yours

    Fonts, colours, sections and lookbooks — all in Shopify’s editor. Stuck? Install help is free.

  4. 4

    Launch

    Publish when it looks right. Most brands get there the same afternoon.

Shop themes · from $99

One-time payment · 100% Moneyback Guarantee · Free install help

FAQ

Everything you need to know before you buy.

Your product is ready. Is the store?

One-time payment · 100% Moneyback Guarantee · Free install help