Plain Jane
Make your store look like a real brand.
Plain Jane gives clothing brands a sharper Shopify store with stronger layouts, cleaner product pages, and a more premium feel from day one.
Look more premium
Cleaner layouts that make your products feel sharper and less template-y.
Built for clothing brands
Made for streetwear, fashion, drops, lookbooks, and product-first stores.
More control, less rebuild
Get stronger sections and templates without custom-coding a full site.
14-day guarantee
If Plain Jane doesn't boost sales/conversions, show us for your moneyback.
Choose your license
Select “Additional Payment Options” at checkout for even more
If Plain Jane doesn't boost sales/conversions, show us for your moneyback.
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14-day guarantee
If Plain Jane doesn't boost sales/conversions, show us for your moneyback
Free updates
Keep your theme current
Works with Shopify
Use it on any Shopify plan
Instant access
Start building after purchase
Included with your theme
OpenSpaces+ Included Free
Get guides, vendors, startup lessons, and brand-building resources. Included free with your theme.
OpenSpaces+ access is included free with your theme.
See what’s inside OpenSpaces+
Explore resources across:
Getting Started
Brand foundation, first steps, early decisions
Design & Branding
Identity, visuals, product direction, brand feel
Blanks & Materials
Apparel blanks, fabrics, materials, sourcing
Manufacturing & Production
Making products, production planning, vendors
E-Commerce
Shopify, product pages, conversion, store setup
Shipping & Customer Service
Fulfillment, support, post-purchase experience
Marketing & Drops
Launch planning, content, drop strategy
Interviews & Conversations
A curated list of interviews and conversations from successful clothing brand owners and creative directors
OPENSPACES Radio
Curated sounds and brand-building atmosphere
Saved Resources
Bookmark and organize what matters to your brand
Easy install
Install Plain Jane in Minutes
Upload the theme zip to Shopify
Preview before publishing
Customize everything in the theme editor
New to Shopify?
Start your store with Shopify’s $1/month trial, then upload Plain Jane when you’re ready.
Start Shopify for $1/monthDemos
Pick A Demo
Plain Jane is versatile enough to build all of these demo styles — start with the one that feels closest to your brand.
Built for clothing brands
The sections, pages, and effects most brands try to custom-build later.
Enter pages
Set the tone before shoppers enter.
Product page styles
Choose a sharper way to sell.
Lookbooks
Show the world around the product.
Music player
Add sound and atmosphere.
Custom fonts
Make the site feel like your brand.
Video backgrounds
Bring pages to life fast.
Frequently Asked Questions
Yes. Install it in your Shopify theme library, then customize it from the Shopify editor. Setup help is available separately if you want it.
Annual is best if you want to try Plain Jane first. Lifetime is the better value if you plan to keep using it and want lifetime updates.
We offer an annual plan so we can keep developing high-quality themes for brand owners while giving you a much cheaper option than most themes in the Shopify Theme Store. We do not automatically charge your card after your license expires, so you can decide if you want to keep using the theme. We also offer a lifetime option if you only want to pay once.
Plain Jane is the core premium theme. Plain Jane Interactive adds more motion, interaction, and immersive creative sections.
Yes. Plain Jane works with any Shopify plan that supports installing themes.
If Plain Jane doesn't boost sales/conversions, show us for your moneyback.
Ready to make your store look less basic?
Get Plain Jane and start building a sharper Shopify store today.
If Plain Jane doesn't boost sales/conversions, show us for your moneyback.