OpenSpaces

Built for Swimwear

Swim sells in context, not on a hanger

Swim, resort and beachwear brands use OpenSpaces to build image-led stores where a suit is shown in the place it is worn — no code, no agency.

Shop themes · from $99▶ View demos

8,500+ stores · 4.9/5 from 94 reviews · 100% Moneyback Guarantee

SwimResortBeachwearCover-upsSeasonal

The features

Campaign-led, without the agency

Shop themes · from $99

Editorial galleries

Up to nine lookbooks. Show the trip, not just the suit.

Product pages with room

Product pages with room

Fabric, cut and coverage get the space they need to earn a size selection.

Video where it counts

Lead with water and movement. Hero and section video, no apps.

Seasonal launch tools

Seasonal launch tools

Countdowns, announcements and entry pages for a capsule release.

Why it fits

Built for the way swim actually sells

Nobody buys a swimsuit from a flat-lay. They buy it from a photograph of somewhere they want to be, on a phone, in the two weeks before a trip.

01

Location does the selling

Full-bleed imagery and up to nine galleries, so the campaign carries the product rather than a cutout on white.

02

Sizing that survives the checkout

Tops, bottoms and separates sold apart stay coherent. Size guides sit on the product page, not behind a tab nobody opens.

03

Season is a deadline

Countdowns and announcements for a capsule that has to land in May — the same drop tools streetwear brands run on.

94 reviews. 4.9 average.

Here's what brand owners say after they launched.

4.9/5 from 94 verified reviews
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer

Recommended for Swimwear

Pick your theme

Best for Swimwear
Plain Jane

Plain Jane

$99 · $299 Lifetime

One-time payment — not a subscription.

The flagship. Lookbooks, drop tools and custom fonts — where most brands land.

Plain Jane Interactive

Plain Jane Interactive

$149 · $349 Lifetime

One-time payment — not a subscription.

Everything in Plain Jane, plus motion and a built-in music player.

Getting started

Default Shopify to your brand, in about 30 minutes

Four steps, and none of them involve a developer.

  1. 1

    Pick your license

    Standard or Lifetime, from $99. One payment — not a subscription.

  2. 2

    Install it

    Add it to your existing store in a few clicks. Nothing to migrate, nothing to rebuild.

  3. 3

    Make it yours

    Fonts, colours, sections and lookbooks — all in Shopify’s editor. Stuck? Install help is free.

  4. 4

    Launch

    Publish when it looks right. Most brands get there the same afternoon.

Before you buy

Why aren’t you in the Shopify Theme Store?+

By choice. Every theme in the Theme Store has to follow the same rules about what it is allowed to do — which is a big part of why so many Shopify stores end up looking like each other. Selling direct means we are not held to that list. It is why you get drop countdowns, your own uploaded fonts and a built-in music player, and why a change we make reaches your store in days instead of waiting months to be approved.

Can it handle tops and bottoms sold separately?+

Yes. Separates are a core case — collection layouts and product pages keep sizes and pieces organised without turning into a spreadsheet.

Is this too streetwear for a swim brand?+

The aesthetic is yours to set. The themes supply the structure, the imagery tools and the typography controls; swim and resort brands shape them into something that looks nothing like a drop store.

Do I need to know how to code?+

No. Everything is edited in Shopify’s own visual editor — the same one you already use. There are walkthrough videos for each section, and if you would rather not do it at all, install help is free.

What if I don’t have Shopify?+

You will need a Shopify store to run the theme — it is a Shopify theme, not a standalone website builder. If you are not on Shopify yet you can start a store for $1 a month for the first three months, then install the theme on it.

Start a Shopify store for $1 →
Is this a subscription?+

No. You pay once. Standard includes 12 months of updates and keeps working after that; Lifetime includes every future update.

Will my apps still work?+

Yes. These are standard Shopify 2.0 themes, so your existing apps, checkout and payment setup carry over untouched.

What if it is not the right fit?+

Two ways out. Contact us within 14 days for a full refund — 100% Moneyback Guarantee, no argument. And if the theme does not improve your conversions, show us and we will refund you.

Give the collection the store it deserves

Walk through the live demos, pick a license, and launch before the season does.

Shop themes · from $99View demos

One-time payment · 100% Moneyback Guarantee · Free install help

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