Built for Streetwear

Built for brands who refuse to look generic

Custom fonts, stronger product pages, lookbooks and drop tools — everything a clothing brand needs to stop looking like a default Shopify store, without touching code.

8,500+ stores · 4.9/5 from 94 reviews · 100% Moneyback Guarantee

Graphic teesCut-and-sewSneaker cultureDropsRestocks

The features

A complete premium theme. Included.

Shop themes · from $99

Lookbooks that sell

Up to nine editorial galleries. Show the collection, not a grid of cutouts.

Stronger product pages

Stronger product pages

Room for detail, fit and story — the things that justify the price.

Your fonts, your brand

Your fonts, your brand

Upload the typeface you already use. Nothing else on Shopify will look like it.

Drop & launch tools

Countdowns, announcements and entry pages for release day. No apps.

Why it fits

The little things that make a store look cheap

Nobody bounces because of one big flaw. They bounce because the type is the default, the spacing is off, and the product page looks like every other store they saw that week.

01

Drop day is an event

Countdowns, announcements and entry pages that build tension before a release instead of leaking it.

02

Sold out still sells

Sold-out states that signal demand rather than dead-ending the visitor — the proof that the last drop moved.

03

Your type, not Shopify’s

Upload the typeface you already use across your tags and lookbooks. It is the single fastest way off the default look.

Used by 8,500+ brands. Rated 4.9 out of 5.

Here's what brand owners say after they launched their store.

4.9/5 from multiple verified reviews
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer
Genuinely one of the best themes for running a clothing brand. $700 days as of rn and I plan on achieving way more with this theme.
Cole P.
Cole P.
Verified Buyer
Love how easy plane Jane was to self install. Their package aided the aesthetics of my website
XVJ
XVJ
Verified Buyer
Amazing theme. It's a real breath of fresh air and it gives a real professional image to your website. You really feel like you're in the major league of websites when using Plain Jane. Do not hesitate to purchase one these theme as it is not expensive and the result is mind blowing. Absolutely worth it. Congratulations to the team for making such a user friendly theme.
Sarah G.
Sarah G.
Verified Buyer
So good!
Markus B.
Markus B.
Verified Buyer
If you're wondering whether to get the Plain Jane, go ahead—it's straightforward and easy to use..
Gideon U.
Gideon U.
Verified Buyer
Great website theme, it helped me a lot with boosting my sales on my brand. Various features helped me display my products to my customers in a 100% better way than my previous theme
Jaehyun T.
Jaehyun T.
Verified Buyer
So grateful to find Plain Jane and the team is always so on top of everything. Couldn't thank you guys enough
Ken C.
Ken C.
Verified Buyer

Recommended for Streetwear

Pick your theme

Getting started

Default Shopify to your brand, in about 30 minutes

Four steps, and none of them involve a developer.

  1. 1

    Pick your license

    Standard or Lifetime, from $99. One payment — not a subscription.

  2. 2

    Install it

    Add it to your existing store in a few clicks. Nothing to migrate, nothing to rebuild.

  3. 3

    Make it yours

    Fonts, colours, sections and lookbooks — all in Shopify’s editor. Stuck? Install help is free.

  4. 4

    Launch

    Publish when it looks right. Most brands get there the same afternoon.

Before you buy

Why aren’t you in the Shopify Theme Store?+

By choice. Every theme in the Theme Store has to follow the same rules about what it is allowed to do — which is a big part of why so many Shopify stores end up looking like each other. Selling direct means we are not held to that list. It is why you get drop countdowns, your own uploaded fonts and a built-in music player, and why a change we make reaches your store in days instead of waiting months to be approved.

What’s included with this theme?+

Everything you need to run a premium store — custom fonts, stronger product pages, lookbook pages, and drop tools, all built for clothing and streetwear brands.

Standard or Lifetime?+

Standard ($99) includes the current version plus 12 months of updates. Your store stays live and fully functional after that — you'll just need an active license to keep using the customizer for new edits. Lifetime ($299) keeps the customizer unlocked and includes free updates, for good.

Do I need to know how to code?+

No. Everything is edited in Shopify’s own visual editor — the same one you already use. There are walkthrough videos for each section, and if you would rather not do it at all, install help is free.

What if I don’t have Shopify?+

You will need a Shopify store to run the theme — it is a Shopify theme, not a standalone website builder. If you are not on Shopify yet you can start a store for $1 a month for the first three months, then install the theme on it.

Start a Shopify store for $1
Is this a subscription?+

No. You pay once. Standard includes 12 months of updates and keeps working after that; Lifetime includes every future update.

Will my apps still work?+

Yes. These are standard Shopify 2.0 themes, so your existing apps, checkout and payment setup carry over untouched.

What if it is not the right fit?+

If the theme doesn't improve your conversions, show us and we'll refund you in full. Email support@openspaces.design within 14 days of purchase with your order number and before/after conversion data. What it does not cover is a change of mind, or a theme you have not set up yet — if you are stuck on setup, ask us for install help and we will do it with you.

Look like a real brand

Walk through the live demos, pick a license, and give the product the store it deserves.

One-time payment · 100% Moneyback Guarantee · Free install help

← All brand types · Activewear

Plain Jane
Plain Jane
$99
4 payments of $24.75/mo